Market and Competitors
1. Market Problem – Limitations of Today’s Digital Finance Infrastructure
The global digital finance and crypto markets are growing rapidly, but users still face significant friction and structural limitations. WANNA focuses on the following core problems.
1) USD Concentration and Lack of Local-Currency Options
Most on-chain assets and DeFi activities are built on USD-based stablecoins such as USDT and USDC.
For users who actually live and spend in KRW, JPY, THB, MYR and other local currencies, there are very few options to hold assets, earn yield, or pay in their own currency terms.
As a result, users are forced into a repeated cycle of “Local Currency → USD → Crypto → USD → Local Currency”, accumulating spread, fees, and FX risk at each step.
2) Disconnected On-Chain and Off-Chain FX/Settlement Infrastructure
The FX infrastructure of traditional finance (banks, money changers, remittance providers) still operates in closed, off-chain systems.
On-chain, by contrast, infrastructure has grown rapidly around global USD stablecoins, often without regard to country-specific regulation, KYC, and licensing.
Because these two worlds are not naturally interoperable, the following remain fragmented.
Cross-border remittance and FX
Transfers between on-chain and off-chain funds
Investment services denominated in local currencies
3) Challenges in Regulatory and Banking Alignment
Regulators are increasingly demanding specific standards for stablecoin issuers and collateral structures.
However, existing infrastructure prioritizes speed, decentralization, and token economics over alignment with local banks, trust structures, and regulatory frameworks.
This creates a risk that current structures may become incompatible with future regulations.
4) Operational Complexity in Multi-Currency, Multi-Chain Environments
Global users, OTC desks, brokers, and Web3 services already operate across:
multiple chains
multiple exchanges
multiple currencies
However, there is a lack of a common layer that manages all of this on top of a unified settlement, collateral, and yield infrastructure.
As a result:
It is difficult to grasp capital, risk, and yield structures in a single view.
Onboarding new users necessitates complex explanations and procedures.
WANNA and G-Series Stablecoin 2.0 start as a global stablecoin infrastructure over-collateralized by USDT and USDC, and aim to evolve into the next-generation digital finance layer that can naturally connect to each country’s regulatory, banking, and FX infrastructure.
2. Market Size & Opportunity – Growing Stablecoin, Web3, and FX Markets
The market WANNA targets is not a single “crypto market,” but rather the intersection of stablecoins, on-chain users, global FX, and remittance.
1) Stablecoin and On-Chain Liquidity Markets
The global market capitalization and daily trading volume of stablecoins have already grown to a level that competes with parts of traditional finance.
However, most of this liquidity is concentrated in USD, and multi-currency infrastructure that considers local currencies and regulatory environments is still in an early stage.
WANNA addresses this imbalance by leveraging deep USD liquidity to power the G-Series (FX-pegged stablecoins) and an on-chain FX layer, thereby unlocking new market opportunities.
2) On-Chain Users & Core Target Segments
The number of on-chain active addresses and Web3 users who continuously transact on-chain is steadily increasing.
WANNA’s initial core target segments are:
DeFi and Active Traders: Users managing multi-chain, multi-asset portfolios.
High-Volume & High-Net-Worth Users: Sophisticated investors actively utilizing derivatives and perpetual futures platforms.
Global Investors & Brokerages: Participants frequently engaged in cross-border trading and investment.
These users are already familiar with stablecoins; they do not need a completely new concept. Providing a more convenient infrastructure is often enough to enable immediate migration.
3) Opportunity at the Intersection of Off-Chain FX, Remittance, and Money Exchange
The global FX, remittance, and money-exchange markets remain at multi-trillion-dollar annual scale, operated under licensing regimes centered on banks and regulated entities.
To date, on-chain infrastructure has mostly stayed at an indirect connection to this market (e.g., via bridges or OTC).
WANNA sees the opportunity to:
Initially establishing an on-chain FX and settlement infrastructure powered by the USDT/USDC-backed G-Series.
Subsequently expanding into local-currency and asset-backed structures in compliance with evolving regulations, partnering with licensed banks and payment providers.
Through this strategy, WANNA aims to naturally connect on-chain and off-chain FX markets.
3. Existing Players & Competitors – What Already Exists and What Is Missing
There are already strong infrastructures and players in the market. WANNA does not seek to compete head-on with them, but rather to fill the missing layer.
1) Global Dollar Stablecoins (USDT, USDC, etc.)
Strengths
Largest market capitalization and liquidity
Widely used as a standard asset across many exchanges, chains, and services
Limitations
Primarily designed as single-currency USD assets
Users still repeat the cycle “local currency ↔ USD ↔ crypto”
Usage patterns are often closer to internal settlement assets within exchanges than to infrastructure that directly connects to local regulatory and banking systems
2) Global CeFi/DeFi Yield and Brokerage Protocols
Examples include on-chain products for bonds, T-Bills, repos, institutional staking, and leveraged yield strategies.
Strengths
Provide on-chain access to a variety of asset classes and yield infrastructure
Limitations
Often tied to a specific chain or token economy
Rarely designed from the perspective of “country-specific currency and banking regulation”
Complex to use from a local-currency standpoint, and structurally different from regulation-friendly stablecoin models
3) Country-Specific Remittance, FX, and Fintech Operators
Strengths
Deep integration with local licenses, KYC/AML, and banking infrastructure
Highly optimized for specific currencies and domestic use cases
Limitations
Mostly operate closed infrastructures, with limited interoperability across other countries and platforms
Limited access to on-chain assets, stablecoins, and DeFi infrastructure
From a global user’s perspective, each country/service must be used separately
4) Existing L1/L2 Chains and Payment-Focused Protocols
Strengths
Optimized for scalability, low fees, and payment UX at the blockchain layer
Limitations
From the perspective of real-world FX, remittance, and local banking systems, most of them focus on being “payment networks”
Few provide an integrated structure that also covers stablecoin collateral, asset management, and regulatory transition strategies
4. WANNA’s Positioning – As the G-Series Layer
Within this market and competitive environment, WANNA / G-Series Stablecoin 2.0 aims for the following position:
1) A Stablecoin 2.0 Layer Built on Top of USDT and USDC
Using USDT and USDC, which are already proven in the market, as collateral, the protocol issues:
GUSD, the base stablecoin, and
G-Series Stablecoin 2.0 pegged to each local fiat currency (GKRW, GJPY, GTHB, GVND, GRUB, etc.).
In doing so, WANNA is not trying to create yet another USD competitor. Instead, it becomes a layer on top of existing global stablecoin liquidity, adding:
FX & Settlement
Collateral Management
Yield Generation
Payment Infrastructure
2) Designed for the Transition from the Pre-Regulation Phase to the Post-Regulation Phase
Before country-level regulation is fully in place, WANNA:
seeks to gain early market traction with USDT/USDC over-collateralized G-Series Stablecoin 2.0.
Once stablecoin laws and licensing regimes are established in each jurisdiction, WANNA:
prepares a gradual transition to local fiat and local-asset collateral structures in collaboration with local banks, trust companies, and licensed FX/remittance/payment providers.
Through this process, WANNA aims to evolve from a simple token issuer into a global hub for integrated on-chain and off-chain FX and settlement infrastructure.
3) A Shared Stablecoin Infrastructure for Users, Businesses, and Institutions
The G-Series is designed not as a closed "point system" limited to a single platform, but as a shared infrastructure accessible by exchanges, wallets, payment services, FX operators, and brokerage platforms.
For users:
the goal is a consistent experience of remittance, exchange, investment, and payment in the same G-Series units, regardless of which service they use.
For businesses and institutions:
G-Series can serve as a settlement unit, collateral asset, and liquidity base,
while they only need to add UX and regulatory structures appropriate for their own services.
5. Comparison with Existing Stablecoins and the WANNA Project
G-Series Stablecoin 2.0 (“G-Series”) overlaps with existing models such as USDT/USDC, MakerDAO’s DAI, bank/local stablecoins (e.g., JPYC-type models and tokenized deposit products), and yield-focused protocols like Ethena/Ondo in some aspects. However, its design goals and positioning are different.
The following table summarizes the comparison at a high level:
Base Currency
Single USD
USD-centric (multi-collateral)
Local fiat currencies (JPY, EUR, etc.)
USD or designated stablecoins
Multiple fiat currencies (GUSD + G-Series FX layer)
Collateral Structure
Cash and cash-equivalents held by issuer
On-chain collateral + RWA (over-collateralized)
Bank deposits, trust accounts, and customer funds
RWAs such as Treasuries, MMFs, plus DeFi positions
Phase 1: over-collateralized by dollar stablecoins + RWA → Medium/long term: hybrid including regulated local stablecoins
Peg Strategy
1:1 USD redemption by issuer
Market mechanism + collateral liquidation
Issuer/bank redemption obligation under regulatory oversight
Based on collateral structure and hedge strategy
Multi-layer pegging anchored to GUSD (CR, σ, LCR, FX-LCR, buffers) + hybrid with regulated local stablecoins
Role / Positioning
Core USD stablecoin for trading and settlement
DeFi “money lego” and collateral asset
Regulation-friendly token for local payment/remittance
Yield, hedge, and derivatives infrastructure
Multi-currency FX, payments, and brokerage infrastructure (G-Series + GUSD layer)
Regulatory / Structural Model
Private issuer; regulation similar to quasi-bank level (varies by issuer/jurisdiction)
DAO plus foundation / corporate entities
Bank / EMI / payment license-based structure
More akin to fund / financial product
Pre-Regulation Phase: crypto-native infrastructure → Post-Regulation Phase: layered model integrated with regulated stablecoins and bank-like structures
Primary Focus
USD liquidity and payments
On-chain credit and collateral system
Local-currency payments and remittance
Yield and hedging products
Multi-currency FX hub + optional G-Series–dedicated mainnet (Strategic Horizon)
6. WANNA in One Sentence
WANNA begins as a multi-currency stablecoin network secured by over-collateralized USDT/USDC and FX buffers, ultimately evolving into a global settlement hub that bridges on-chain liquidity with regulated local finance.
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